IMPRESS
Pioneering the future of transmission electron microscopy.
Impress is a cutting-edge Horizon Europe research & innovation project aimed at transforming the field of transmission electron microscopy. The final goal is to develop a platform based on open standards, interfaces, data formats and interchangeable components.
effective identity
A BOX OF VISUAL ELEMENTS
Attention to detail for a distinctive identity
logo
From concept to design: the electron in motion
The symbol is designed to express the idea of an electron in motion, while its shape reminds of the initial letter of “i”mpress at the same time.
The full logo presents the project's affiliation with e-DREAM (European Distributed Research infrastructure for Advanced electron Microscopy).
VISUAL ASSETS
A unified and unique look and feel for a consistent and recognizable brand.
Colors, typography and a graphic system have been established to leave a mark in the online and offline world.
Guidelines
A complete guide to establish and communicate a cohesive project personality.
tailored tools
A SET OF KEY TOOLS AND TECHNIQUES
infographicS
A blend of text and graphics capable of describing the project's idea and process to stakeholders, research communities and citizens at large.
content develoPment
Delivering High-Impact Messages
Original content is crafted with scientific precision to ensure accuracy and relevance.
TEMPLATES
Pre-set page layout and style
Documents and presentations are strategically crafted to facilitate and support the efforts of project partners.
VIDEO
Face to face with science
An engaging video animation to detail the project and invite possible stakeholders in the research journey.
communication gear
A KIT OF VALUABLE RESOURCES
The flexibility of the graphic elements combined with the versatility of the tailored tools.
website
A Structured Hub for Project Insights
Discover a multi-page website that offers extensive interactive opportunities. It features unique graphics that emphasize the details of the project.
social media presence
The brand personality expressed in the bite-sized visuals and messages of social media.
Content creation to connect with the world.
IMPRESS talks to stakeholders
Customized formats and messages for different receivers: investors, research communities and citizens at large.
The scope is to present the project in a comprehensive yet simple way.
