IMPTOX

2021 University of Belgrade, Faculty of Chemistry

Innovation in research on micro- and nanoplastics and their effects on human health.
The project

IMPTOX

UNDERSTANDING THE HEALTH EFFECTS OF MICRO- AND NANOPLASTICS.

IMPTOX is an EU funded project aiming to understand how micro and nanoplastics (MNPs) impact human health, with a focus on allergic disease.

effective identity

A BOX OF VISUAL ELEMENTS

Attention to detail for a distinctive identity

 

logo

From concept to design: demonstrating impact through dispersion of micro- and nanoplastics

The logo for 'IMPTOX' is designed as a logotype arranged over two rows. The lower segment visually interprets the release of micro and nano particles into the environment, symbolizing the core concept of the brand.

Guidelines

A complete guide to establish and communicate a cohesive project personality.

 

VISUAL ASSETS

Crafting a unified and distinctive aesthetic for a cohesive and memorable brand identity.

A cohesive color scheme, typography, and graphic system designed to make a lasting impression across both digital and physical landscapes.

 

tailored tools

A SET OF KEY TOOLS AND TECHNIQUES

  

infographicS

Images that tell a story

A seamless integration of text and graphics underscores the project's significance and raises awareness of the risks associated with plastic pollution

 

content develoPment

Delivering High-Impact Messages

Original content is crafted with scientific precision to ensure accuracy and relevance.

 

TEMPLATES

Pre-set page layout and style

Documents and presentations are strategically crafted to facilitate and support the efforts of project partners.

DISCOVER BY PLAYING

An exciting quest full of science and fun.

Microplastic Madness: Catching PlastikPunk is an educational videogame for kids and adults alike, to test their knowledge about microplastics.

play now

VIDEOMAKING

Video Content Creation and Production

Dynamic video interviews featuring the key players of tomorrow: IMPTOX Young Researchers. A series that offers an insightful question-and-answer format, giving viewers a direct opportunity to hear about the researchers' work in their own words.

watch the videos

communication gear

A toolKIT OF essential RESOURCES

Explore the flexibility of graphic elements combined with the versatility of tailored tools designed to enhance engagement.

 
website

A Structured Hub for Project Insights

Discover a multi-page website that offers extensive interactive opportunities. It features unique graphics that emphasize the details of the project.

visit the website

BOOKLET, POSTER, ROLL UP & FLYER

Science and society

A comprehensive catalogue of advanced printed materials designed to convey relevant messages to a diverse audience.

Engagement Channels

Communication in action

Effective strategies designed to make an impact and disseminate your message.

 

PRESS RELEASE

Media Coverage

A series of written communications crafted to promote information about events, seminars, conferences, significant results, and more.

The cluster

CUSP

Imptox is one of five projects in the EU Horizon 2020 programme that collaborates with the European Commission's Joint Research Center to form The European Research Cluster to Understand the Health Impacts of Micro- and Nanoplastics, CUSP.

Visual assets

logo

From concept to design: micro and nano particles are relaesed.

 

website

A Structured Hub for Project Insights

Discover a multi-page website that offers extensive interactive opportunities. It features unique graphics that emphasize the details of the project.

visit the website

NEWSLETTER

A comprehensive, biannual multi-page newsletter designed to offer insights into the collaboration and progress of the member projects.

read the newsletters

BOOKLET, POSTER, ROLL UP & FLYER

Science and society

A comprehensive catalogue of advanced printed materials designed to convey relevant messages to a diverse audience.