Atopica

2011/15 EU Project

Spreading the impact of climate change on plant allergens
The project

atopica

aTOPIC DISEASES IN CHANGING CLIMATE, LAND USE AND AIR QUALITY

Atopica studies the impact of changes in climate, land use and air pollution on allergen pollen-induced diseases through a chain of quantitative physical and statistical models. The project involves vulnerable groups of atopic patients in order to search for predictive biomarkers, and establish statistical models of disease response to pollen for assessing future trends and risks.

Atopica is funded by the EU's FP7 framework programme for small or medium-scale focused research project.

effective identity

A BOX OF VISUAL ELEMENTS

Advanced details for a distinctive identity

 

logo

From concept to design: a bunch of ragweed for health issues

A fan form of 2D shapes with a leaf outline; a central Ambrosia as the focus of the project; a green hue for the plant elements and environmental changes.

communiacation gear

A KIT OF VALUABLE RESOURCES

The flexibility of the graphic elements combined with the versatility of the tailored tools

 
website

An organized structure for project information

A multi-page website to offer more interaction opportunities for visitors.

Original graphics to point out project details and attract a specific target audience.

 

visit the website

 

roll-up & flyer 

Science and society

A catalogue of advanced printed materials to provide relevant messages to a large variety of individuals.

 

 

word puzzle & memory cards

Science games

Outreach tools to attract mixed age people to science.
A plant matching game to explore project themes. Science quizzes and puzzle games to introduce people to the language of plant science.

 

play