IMPTOX
UNDERSTANDING THE HEALTH EFFECTS OF MICRO- AND NANOPLASTICS.
IMPTOX is an EU funded project aiming to understand how micro and nanoplastics (MNPs) impact human health, with a focus on allergic disease.
effective identity
A BOX OF VISUAL ELEMENTS
Attention to detail for a distinctive identity
logo
From concept to design: demonstrating impact through dispersion of micro- and nanoplastics
The logo for 'IMPTOX' is designed as a logotype arranged over two rows. The lower segment visually interprets the release of micro and nano particles into the environment, symbolizing the core concept of the brand.
Guidelines
A complete guide to establish and communicate a cohesive project personality.
VISUAL ASSETS
Crafting a unified and distinctive aesthetic for a cohesive and memorable brand identity.
A cohesive color scheme, typography, and graphic system designed to make a lasting impression across both digital and physical landscapes.
tailored tools
A SET OF KEY TOOLS AND TECHNIQUES
infographicS
Images that tell a story
A seamless integration of text and graphics underscores the project's significance and raises awareness of the risks associated with plastic pollution
content develoPment
Delivering High-Impact Messages
Original content is crafted with scientific precision to ensure accuracy and relevance.
TEMPLATES
Pre-set page layout and style
Documents and presentations are strategically crafted to facilitate and support the efforts of project partners.
DISCOVER BY PLAYING
An exciting quest full of science and fun.
Microplastic Madness: Catching PlastikPunk is an educational videogame for kids and adults alike, to test their knowledge about microplastics.
VIDEOMAKING
Video Content Creation and Production
Dynamic video interviews featuring the key players of tomorrow: IMPTOX Young Researchers. A series that offers an insightful question-and-answer format, giving viewers a direct opportunity to hear about the researchers' work in their own words.
communication gear
A toolKIT OF essential RESOURCES
Explore the flexibility of graphic elements combined with the versatility of tailored tools designed to enhance engagement.
website
A Structured Hub for Project Insights
Discover a multi-page website that offers extensive interactive opportunities. It features unique graphics that emphasize the details of the project.
BOOKLET, POSTER, ROLL UP & FLYER
Science and society
A comprehensive catalogue of advanced printed materials designed to convey relevant messages to a diverse audience.
Engagement Channels
Communication in action
Effective strategies designed to make an impact and disseminate your message.
PRESS RELEASE
Media Coverage
A series of written communications crafted to promote information about events, seminars, conferences, significant results, and more.
CUSP
Imptox is one of five projects in the EU Horizon 2020 programme that collaborates with the European Commission's Joint Research Center to form The European Research Cluster to Understand the Health Impacts of Micro- and Nanoplastics, CUSP.
Visual assets
logo
From concept to design: micro and nano particles are relaesed.
website
A Structured Hub for Project Insights
Discover a multi-page website that offers extensive interactive opportunities. It features unique graphics that emphasize the details of the project.
NEWSLETTER
A comprehensive, biannual multi-page newsletter designed to offer insights into the collaboration and progress of the member projects.
BOOKLET, POSTER, ROLL UP & FLYER
Science and society
A comprehensive catalogue of advanced printed materials designed to convey relevant messages to a diverse audience.
